Walt Disney Studios; Numbered 1353 upper right.
Accomplished in graphite and colored pencil on untrimmed 10 x 12 animation paper.
 
The famed animator Joe Grant created the initial sketches of the Witch, which had some basis in the early Witch drawings from Arthur Rackham's illustrations from "Hansel and Gretel." After Walt Disney approved the character design; Norman Ferguson was given the task of animating her. There were early concerns that the Witch would be viewed by the audience as more of a laughable and entertaining clown rather than an evil old hag; however, Norm's animation skill won out and the character seems even more menacing than her prior Queenly form. The Witch is the only character in "Snow White" to look directly into the camera and therefore address the audience. With her one tooth, expressive eyes, and boney hands; Ferguson had a lot of choices in which to invoke fear and to scare. Despite her slow movements and apparent frailness, we all know there is pure evil afoot! Development on Snow White and the Seven Dwarfs began in early 1934, and by June Walt Disney announced to The New York Times the production of his first feature, to be released under Walt Disney Productions. Before Snow White and the Seven Dwarfs, the Disney studio had been primarily involved in the production of animated short subjects in the Mickey Mouse and Silly Symphonies series. However, Disney hoped to expand his studio's prestige and revenues by moving into features, and he estimated that Snow White and the Seven Dwarfs could be produced for a budget of $250,000 (this was ten times the budget of an average Silly Symphony). Snow White and the Seven Dwarfs was to be the first full-length cel animated feature in motion picture history, and as such Walt Disney had to fight to get the film produced.
Both his brother and business partner Roy Disney, as well as his wife Lillian attempted to talk him out of it. The Hollywood movie industry mockingly referred to the film, while is was in production, as "Disney's Folly." Disney ended up having to mortgage his house to help finance the film's production, which would eventually ran up to a total cost of $1,488,422.74; an absolutely massive sum for a feature film in 1937!